Carbon38

UI Design, UX Design, Web Design, WordPress Customization

2015 - 2016

About Carbon38

Carbon38 is the premier e-commerce destination for fashion-forward activewear. C38 curates, manufactures and distributes fitness apparel designed by leading sportswear designers from around the globe.

Selected Work

 
 
 

Online Return Process Optimization

UX Design, UI Design

  • Mapped current state journeys

  • Interviewed stakeholders to identify customer and employee pain points, user and business needs

  • Created improved user flows to identify gaps and proposed improvements based on findings

  • Presented proposed flows to stakeholders and iterated based on feedback

  • Presented to leadership team for buy-in and approval

  • Produced final designs for new webpages, return slips

  • Worked with customer care to understand and implement changes

  • Collaborated with engineering to implement UI and UX updates

Changes implemented Winter 2015 - Spring 2016

 
 
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C38-Quick Shop-Courtney-Yingling.png
 

eCommerce Quick Shop

UI Design

Launched January 2016

C38-Sweeps Campaign-Courtney-Yingling.png

 

 

Social Media Sweepstakes Campaigns

UI Design

Web and mobile

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